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HI THERE!
I’M APRIL

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BIO

Personal Profile

My whole life I’ve always had a sense of motivation and passion driving me forward. Whether it’s exploring the unknown, diving into unique opportunities, or meeting new people, I bring these values to every experience throughout my life on a personal and professional level. To learn more about me, keep exploring my site or reach out directly.

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Home: About Me

MY EXPERIENCE

Background & Expertise

MARKETING DIRECTOR

February 2020 - Present

Responsible for the development and management of a local multi-location dental office’s CRM & Demand Generation marketing programs, including strategic planning, KPI goals, budget management, execution, and ROI tracking.

Key Contributions:

  • Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.

  • Enhanced online platform through website redesign, user-centric functionality upgrades, and targeted social media.

  • Create and maintain a successful brand and image that attracts customers to the products and services. This was done through a complete rebrand of all four dental offices.

  • Implement digital/social media strategy, monitor posts and manage our on-line communities using audience engagement tactics.

  • Grow social media following and engagement by 4.25%.

  • Collaborate with owners to make high-level decisions regarding the budget and the direction of the company.

MARKETING SPECIALIST

February 2020 - Present

Focused on executing campaigns including (but, not limited to) email, social media, and database marketing.

Key Contributions:

  • Involved in service development growing B2B participation.

  • Pitched and developed the Friday 15 webinar series that has over 1,000 listeners/viewers that tune in every week via podcast and video.

  • Creating and implementing marketing strategies.

  • Manage social media strategy across channels. Write creative copy for B2B audience.

MARKETING CONSULTANT

March 2020 - December 2021

Defining marketing strategies, identifying the most appropriate message, and executing these strategies for businesses.
Key Contributions:
Plan, implement and monitor the company's social media strategy in order to increase brand awareness, improve marketing efforts and increase sales.
Graphic design skills focus on sharing ideas or a product concept with target audience.
Uphold brand standards while creating effective, dynamic and well-thought-out          presentations.

MARKETING DIRECTOR

August 2016 - February 2020

Envision and activate marketing strategies for hospitality management company encompassing eight restaurants, catering, and private-label wine distribution. Drive internal promotions through PR, websites, social media, community events, and unique print & digital marketing collateral. Train new staff in policies / procedures.

Key Contributions:

  • Consistently grow ROI while keeping strategy within strict time / budget constraints; direct digital marketing / social media, and SEO efforts.

  • Investigate competitive landscape, tracking industry trend and buying preferences to refine marketing strategies / KPIs and launch new products.

  • Pioneered successful SEO search engine marketing campaign utilizing solid linking, technical, and key-word research tactics, increasing website traffic 18%.

  • Digitalized 85% of marketing tactics, growing net revenue by up to 9.75% per location.

AREA MARKETING SPECIALIST

June 2014 - August 2016

Led corporate-wide field marketing promotions influencing thousands of students. Collaborated with District Manager to enact growth initiatives, fueling Sodexo unit sales

with accounts totally $78 million. Integrated mission into marketing campaigns to attract end-users. Outlined program, pricing, sales, and merchandising strategies, catalyzing customer satisfaction.

Key Contributions:

  • Surged voluntary meal plan sales 9% with revamped social media platforms and creative marketing tactics.

  • Revitalized promotional strategies and creative menu development following rigorous analysis of customer experience / satisfaction surveys, achieving high customer satisfaction increase.

MARKETING COORDINATOR

August 2012 - June 2014

Devised internal / external communications, aligning marketing goals with customer demographics to grow top-line sales. Forged strong relationships with trade publications, newspaper, and television to spread the word.

Key Achievements:

  • Revamped content on Facebook, Instagram, and Twitter, organically growing users  3%.

  • Upgraded all menus at five dinning locations, increasing sales over prior years.

  • Achieved the highest engagement in the region for a national promotion, leading one university student to winning a grand prize.

AND MORE...

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Home: Experience

EDUCATION

What I’ve Learned

August 2005 - May 2007

STONEHILL COLLEGE

The Stonehill Management major places emphasis on the development of analytical, conceptual and professional skills necessary for managerial success. In line with the current concerns of the business community, particular focus is placed on ethical values, the behavioral sciences and international operations. Building on the strong business core curriculum, I studied human resources management along with managerial negotiations and decision making.

August 2002 - May 2005

BRISTOL COMMUNITY COLLEGE

Receiving a degree in Business Administration, I obtained training in various organizational functions, critical thinking and problem-solving skills that i have used to compete in today’s global business environment.

September 1998 - June 2002

B.M.C. DURFEE HIGH SCHOOL

Freshman and Sophomore year I was on the Field Hockey and Softball team. I was also apart of the fashion club and theater all four years of high school.

Home: Education

MY SKILLS

No matter the role or project, I’m confident in the skill set I bring to the table. Take a look below to learn more about my specific abilities, and feel free to get in touch if you’d like to learn more.

Image by Merakist
Creative Work
Image by Skye Studios

SOCIAL MEDIA MANAGEMENT

  • Successfully spearhead campaigns on social media platforms including Facebook, Instagram, and Google

  • Manage social media planning for execution of marketing strategies and community management

  • Implement marketing and promotion tactics that led to growth in total social media shares and increase in website traffic from social media posts

  • Monitor online presence of company’s brand and engage with users, strengthening customer relationships

SEO AND SEM MANAGEMENT

  • Campaign implementation and planning

  • Reporting of key benchmarks and performance

  • Proactively manage relationships with search engines (Google AdWords, Facebook Ads, Bing/MSN, LinkedIn)

  • Analyze traffic trends and improve paid search performance with new customer acquisition at acceptable ROI as the ultimate benchmark for success

  • Consistently exceeded national average of CTR on SEM

  • Formed strong partnership to work with 3rd party vendors, agencies, affiliates and partners

MARKETING AND BRAND IMAGE

  • Analysis and planning on how the brand will be perceived in the market

  • Use PR improve brand image and raise awareness 

  • Enhanced social media presence to significantly increase website traffic and image with both new and existing customers

  • Deliver content that elevates brand profile through social media, digital marketing, website, and print advertisement

  • Experienced in launching new brands

  • Accomplished in the rebrand process to align with company identity project and revised value proposition

Home: Skills
Office with a View

"The best way to predict the future is to create it"

Abraham Lincoln

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LET’S CONNECT

Middleboro, MA 02346

774.400.4119

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