BIO
Personal Profile
My whole life I’ve always had a sense of motivation and passion driving me forward. Whether it’s exploring the unknown, diving into unique opportunities, or meeting new people, I bring these values to every experience throughout my life on a personal and professional level. To learn more about me, keep exploring my site or reach out directly.
MY EXPERIENCE
Background & Expertise
MARKETING DIRECTOR
February 2020 - Present
Responsible for the development and management of a local multi-location dental office’s CRM & Demand Generation marketing programs, including strategic planning, KPI goals, budget management, execution, and ROI tracking.
Key Contributions:
Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
Enhanced online platform through website redesign, user-centric functionality upgrades, and targeted social media.
Create and maintain a successful brand and image that attracts customers to the products and services. This was done through a complete rebrand of all four dental offices.
Implement digital/social media strategy, monitor posts and manage our on-line communities using audience engagement tactics.
Grow social media following and engagement by 4.25%.
Collaborate with owners to make high-level decisions regarding the budget and the direction of the company.
MARKETING SPECIALIST
February 2020 - Present
Focused on executing campaigns including (but, not limited to) email, social media, and database marketing.
Key Contributions:
Involved in service development growing B2B participation.
Pitched and developed the Friday 15 webinar series that has over 1,000 listeners/viewers that tune in every week via podcast and video.
Creating and implementing marketing strategies.
Manage social media strategy across channels. Write creative copy for B2B audience.
MARKETING CONSULTANT
March 2020 - December 2021
Defining marketing strategies, identifying the most appropriate message, and executing these strategies for businesses.
Key Contributions:
Plan, implement and monitor the company's social media strategy in order to increase brand awareness, improve marketing efforts and increase sales.
Graphic design skills focus on sharing ideas or a product concept with target audience.
Uphold brand standards while creating effective, dynamic and well-thought-out         presentations.
MARKETING DIRECTOR
August 2016Â - February 2020
Envision and activate marketing strategies for hospitality management company encompassing eight restaurants, catering, and private-label wine distribution. Drive internal promotions through PR, websites, social media, community events, and unique print & digital marketing collateral. Train new staff in policies / procedures.
Key Contributions:
Consistently grow ROI while keeping strategy within strict time / budget constraints; direct digital marketing / social media, and SEO efforts.
Investigate competitive landscape, tracking industry trend and buying preferences to refine marketing strategies / KPIs and launch new products.
Pioneered successful SEO search engine marketing campaign utilizing solid linking, technical, and key-word research tactics, increasing website traffic 18%.
Digitalized 85% of marketing tactics, growing net revenue by up to 9.75% per location.
AREA MARKETING SPECIALIST
June 2014 - August 2016
Led corporate-wide field marketing promotions influencing thousands of students. Collaborated with District Manager to enact growth initiatives, fueling Sodexo unit sales
with accounts totally $78 million. Integrated mission into marketing campaigns to attract end-users. Outlined program, pricing, sales, and merchandising strategies, catalyzing customer satisfaction.
Key Contributions:
Surged voluntary meal plan sales 9% with revamped social media platforms and creative marketing tactics.
Revitalized promotional strategies and creative menu development following rigorous analysis of customer experience / satisfaction surveys, achieving high customer satisfaction increase.
MARKETING COORDINATOR
August 2012 - June 2014
Devised internal / external communications, aligning marketing goals with customer demographics to grow top-line sales. Forged strong relationships with trade publications, newspaper, and television to spread the word.
Key Achievements:
Revamped content on Facebook, Instagram, and Twitter, organically growing users 3%.
Upgraded all menus at five dinning locations, increasing sales over prior years.
Achieved the highest engagement in the region for a national promotion, leading one university student to winning a grand prize.
AND MORE...
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EDUCATION
What I’ve Learned
August 2005Â - May 2007
STONEHILL COLLEGE
The Stonehill Management major places emphasis on the development of analytical, conceptual and professional skills necessary for managerial success. In line with the current concerns of the business community, particular focus is placed on ethical values, the behavioral sciences and international operations. Building on the strong business core curriculum, I studied human resources management along with managerial negotiations and decision making.
August 2002 - May 2005
BRISTOL COMMUNITY COLLEGE
Receiving a degree in Business Administration, I obtained training in various organizational functions, critical thinking and problem-solving skills that i have used to compete in today’s global business environment.
September 1998Â - June 2002
B.M.C. DURFEE HIGH SCHOOL
Freshman and Sophomore year I was on the Field Hockey and Softball team. I was also apart of the fashion club and theater all four years of high school.
MY SKILLS
No matter the role or project, I’m confident in the skill set I bring to the table. Take a look below to learn more about my specific abilities, and feel free to get in touch if you’d like to learn more.
SOCIAL MEDIA MANAGEMENT
Successfully spearhead campaigns on social media platforms including Facebook, Instagram, and Google
Manage social media planning for execution of marketing strategies and community management
Implement marketing and promotion tactics that led to growth in total social media shares and increase in website traffic from social media posts
Monitor online presence of company’s brand and engage with users, strengthening customer relationships
SEO AND SEM MANAGEMENT
Campaign implementation and planning
Reporting of key benchmarks and performance
Proactively manage relationships with search engines (Google AdWords, Facebook Ads, Bing/MSN, LinkedIn)
Analyze traffic trends and improve paid search performance with new customer acquisition at acceptable ROI as the ultimate benchmark for success
Consistently exceeded national average of CTR on SEM
Formed strong partnership to work with 3rd party vendors, agencies, affiliates and partners
MARKETING AND BRAND IMAGE
Analysis and planning on how the brand will be perceived in the market
Use PR improve brand image and raise awareness
Enhanced social media presence to significantly increase website traffic and image with both new and existing customers
Deliver content that elevates brand profile through social media, digital marketing, website, and print advertisement
Experienced in launching new brands
Accomplished in the rebrand process to align with company identity project and revised value proposition
"The best way to predict the future is to create it"